Generating Membership Leads

The revenue golf clubs are generating from membership subscriptions today is falling, with increased competition in a marketplace where supply is exceeding demand. This, in addition to the rising demands on people’s time and money, is forcing golf club businesses to take a more proactive approach to the recruitment of new members.

Generating Membership Leads examines innovative tactics and strategies to increase the number of inbound enquiries for membership. The co-authors, Matthew Orwin and David Reeves, bring their 60 years combined experience in the industry to offer a comprehensive evaluation of the key practices that need to be undertaken in order to increase leads, new-member sales and ultimately subscription revenues.

For any stakeholder in a golf club business, be that as a proprietor, General Manager or Committee member, this book is essential reading.