GENERATING MEMBERSHIP LEADS
Generating Membership Leads
by Matthew Orwin & David Reeves | 1st Edition | December 2019
The revenue golf clubs are generating from membership subscriptions today is falling, with increased competition in a marketplace where supply is exceeding demand. This, in addition to the rising demands on people’s time and money, is forcing golf club businesses to take a more proactive approach to the recruitment of new members.
Generating Membership Leads examines innovative tactics and strategies to increase the number of inbound enquiries for membership. The co-authors, Matthew Orwin and David Reeves, bring their 60 years combined experience in the industry to offer a comprehensive evaluation of the key practices that need to be undertaken in order to increase leads, new-member sales and ultimately subscription revenues.
For any stakeholder in a golf club business, be that as a proprietor, General Manager or Committee member, this book is essential reading.
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Copyright: Promote Books
Edition: First Edition
Publisher: Promote Books
Published: January 2020
Binding: Perfect-bound paperback
Product Dimensions: 15.6 wide x 23.39 tall
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