DRIVING GREEN FEE REVENUES
Driving Green Fee Revenues
by Matthew Orwin & David Reeves | 1st Edition | August 2019
Green fee revenues have increasingly grown in importance for golf businesses in the UK over the last decade. Where once clubs could afford to focus purely on membership, this target audience is shrinking leaving a hole in the club's finances. Many 'pay & play' businesses are also suffering from increased competition, exposure of inclement weather and wider economic conditions that have squeezed the consumer's leisure pound.
Driving Green Fee Revenues explores lots of innovative tactics and strategies that can be employed at both private-members clubs, proprietary clubs and municipal golf courses, giving golf club operators a fresh, forward-thinking and commercially-savvy perspective on the subject.
For anyone serious about achieving increased revenues and profitability from their golf business, this book is essential reading.
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Copyright: Promote Books
Edition: First Edition
Publisher: Promote Books
Published: August 2019
Binding: Perfect-bound paperback
Dimensions: 15.6 wide x 23.39 tall
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