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Driving Green Fee Revenues
by Matthew Orwin & David Reeves | 1st Edition | August 2019
Paperback
Green fee revenues have increasingly grown in importance for golf businesses in the UK over the last decade. Where once clubs could afford to focus purely on membership, this target audience is shrinking leaving a hole in the club's finances. Many 'pay & play' businesses are also suffering from increased competition, exposure of inclement weather and wider economic conditions that have squeezed the consumer's leisure pound.
Driving Green Fee Revenues explores lots of innovative tactics and strategies that can be employed at both private-members clubs, proprietary clubs and municipal golf courses, giving golf club operators a fresh, forward-thinking and commercially-savvy perspective on the subject.
For anyone serious about achieving increased revenues and profitability from their golf business, this book is essential reading.
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Generating Membership Leads
by Matthew Orwin & David Reeves | 1st Edition | August 2019
Paperback
The revenue golf clubs are generating from membership subscriptions today is falling, with increased competition in a marketplace where supply is exceeding demand. This, in addition to the rising demands on people’s time and money, is forcing golf club businesses to take a more proactive approach to the recruitment of new members.
Generating Membership Leads examines innovative tactics and strategies to increase the number of inbound enquiries for membership. The co-authors, Matthew Orwin and David Reeves, bring their 60 years combined experience in the industry to offer a comprehensive evaluation of the key practices that need to be undertaken in order to increase leads, new-member sales and ultimately subscription revenues.
For any stakeholder in a golf club business, be that as a proprietor, General Manager or Committee member, this book is essential reading.
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Tee Time Management
by Matthew Orwin & David Reeves | 1st Edition | August 2019
Paperback
Efficient tee time management is absolutely compulsory to the financial success of any golf club business – from pay & plays through to private-member clubs. Both types of business need to employ tactics that make full use of the available time and ensure they can service peak demand for the benefit of their customers.
For clubs that don’t operate a tee booking system there is still a great deal to be gained from effective tee management, starting from the check-in policy to managing on-course traffic and using “arrivals” data to guide green fee pricing and promotional activities.
Co-authors, Matthew Orwin and David Reeves, bring their combined 60 years golf club management experience to examine the subject of tee time management in depth. For Golf Club Managers, Secretaries and Golf Professionals, this book is an invaluable insight into the subject with many practical initiatives and strategies that can be implemented straightaway.
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